CONTENT STRATEGY, CREATIVE STRATEGY, & BRAND STRATEGY
CTAs/Call-to-Actions, UX, UI Copy, Taglines, Enhancements, On-Page and Off-Page SEO, Customer Journey Mapping, Customer Personas, Web Page and Landing Page Taxonomy, Strategic Plans, Content Calendars, Content Audits and Web Audits, Content Outline/Brief Creation and Reviews
Content Strategist for AT&T (Present): UI Mobile App Content Sample
This sample shows AT&T’s customer mobile app known as myAT&T, which allows customers to perform various actions. In this sample example, a customer is updating a billing address. I helped to write revised and new informational text and buttons to this mobile app screen flow to enhance customers’ understanding about how to navigate to the billing address update location.
E-Book Presentation Deck Development Strategy for Freelance Client: ListingSpark (2024)
This Austin, Texas-based real estate company was a client that I produced an e-book/presentation deck that would educate prospective customers (realtors and sellers) about the new industry-impacting National Association of Realtors (NAR) Settlement and how ListingSpark could be a viable solution in response to it. I planned and created the presentation deck.
Part-Time Deal and Coupon Copy Strategist for Dotdash: SEM and SEO Deals Page Writing Samples (2024)
I write the on-page brand promotional copy (both the deals and the sidebar About copy) for various brands, such as the luggage brands American Tourister and Samsonite. Click on each image below for the live pages. More live page samples: SEO landing page for KiwiCo, an educational crafts and games brand.
Content Strategist for AT&T (Present): Customer Support Article Page Sample
This LIVE sample shows a support article that I helped to update and optimize for military customers to learn how to temporarily suspend their Wireless cell phone service while on a deployment/active duty. You can find the live sample HERE.
Content Strategist for AT&T (Present): UX App Messaging Recommendation Sample (2023)
(See red sticky note with UX copy improvement in place of the current day ‘Fail’ button that the customer sees in their mobile service app when they try to run a Wi-Fi strength diagnostic test with the app’s strength diagnostic tool. This sample snippet is within a large journey map that I devised around a customer’s ordering, installing, and troubleshooting experience with their wifi extension equipment purchase.)
Integrated Marketing Strategy/Campaign from Content Specialist position at B2B industrial packaging company BASCO USA (2019): MARCH MADNESS – BASCO
See 2022 content strategy work portfolio for agencies (The Written World Agency and Aspirational Marketing) in the Download link immediately below:
SEO Audit + Strategy Plan Report (with Content and UX Research) for Mind the Gap Consulting SEO firm: September 2023
For Mind the Gap‘s client, Fertility Glo, an Australian women’s wellness and fertility tea brand, which just launched July 2023, I was consulted as an SEO Strategist to provide an SEO audit plus strategy around UX and on-page and off-page SEO (keywords, linking, technical canonicalization, index, and linking issues, and backlinks) to help them meet their KPI goals come February 2024. To accompany this report deck, as part of the strategy plan, I also provided: 1. site architecture suggestion 2. new URL, title tag, and meta description suggestions where I saw best fit and 3. a content calendar for the next 4 months (Sept 2023-Dec 2023).
SEO Audit and Strategy Plan Deck (left) || SEO Meta Title and Meta Description Copy Documentation (right)
Site Architecture (Left. My suggestions are in yellow highlight.) || Blog Content Suggestions/Content Plan (Right)
Content Strategy Proposal for Brand Revamp: September 2023
For Mind the Gap‘s client, Melamine Corner, a South African furniture brand for resellers (B2B) and soon retail consumers (B2C), I was consulted to provide a content + branding proposal for the company’s upcoming rebranding into Me and Co Furniture. From Slides 16 to 36 in the proposal deck to the immediate left, I offered insights for the company’s following goals: 1. communicating their rebranding 2. strengthening the B2B side of business 3. prepping for the e-commerce retail growth/B2C side of business and how it will dwell in the same website space as the B2B market.
Small SEO Audit and Plan for Tea Company: August 2023
Etsy: Product Category Pages Strategy Planning via Rock Content Agency: Early 2023
Published content (based on aforementioned The Written World Agency content strategy work portfolio/samples above):
Blog Content Brief for BrightCrowd: Digital alumni books
Blog Content Brief for Unboxed: Traning platform
UX Copy and Homepage Revamp Messaging Samples
Content Strategist on CX Design team for Telecommunications Company (2023): UX App Messaging Recommendation Sample
(See red sticky note with UX copy improvement in place of the current day ‘Fail’ button that the customer sees in their mobile app when they try to run a Wi-Fi strength diagnostic test with the app’s strength diagnostic tool)
Mobile and Desktop Copy (from BASCO and freelancing)
UX Copy and Sitemap: Homepage Interface
UX Interface Copy Mockup
