Content Planning Blog Topics and Ideas with Target Audience & Personas in Mind

As a content marketing professional for almost 10 years in firms and in-house environments, my experience has been with Capital One and Dotdash Meredith verticals through staffing agencies, fact-checking and editing across finance, lifestyle, wellness, family, and DIY content. I am also a current freelance editor for Curated, a sports gear review company. In so many words, I like to develop content, whether a story or a blog post or a longer social media post. YOUR words also matter to me, and that’s why I like to help improve it with topic and persona research-backed content planning and blogging ideas to maximize your target audience, whether readers or customers.

What all does content calendar and topic planning for personas entail, you may ask? We’ll describe it…yes, in words.

girl with cropped hair, red sweater, and glasses smiling while on her personal laptop and words beside her in a banner about blog topics for personas

What my service of content planning blog topics consists of

Based on your specific brand, industry, and personas (those would be the important people known as customers, readers, followers, and overall audiences who buy into and follow your content, products, services, influence, and the like) you will receive:

Preliminary customer persona-backed research using market data and cultural reporting tools like sparks & honey and Pew Research Center to unlock the exact cluster of topics and queries your target audience wants to see
A list of content calendar topics for an entire month (the custom, specific number of topics varying in relation to and based on your desired weekly content posting frequency level or cadence)
The customer persona research delivered in a deck with bonus topic ideas as your starter guide and tool to continue on the persona-focused funnel-driven content marketing path

We can also consider some adjacent social posts in specific relation to the blog ideas to throw in the mix if you desire as well to create a more integrated marketing campaign. Integrated marketing campaigns are brand ideas and messages shared across multiple channels, such as blog content, web content, landing page content, email, paid search and social advertising, and social media in order to promote a consistent message to a specific audience for greater conversion.

The topics doc, persona research doc, and the audit sheet and action plan (if you requested an audit as an additional service) will be sent through Google Sheets and Google Slides. Content outlines for blogs and other web pages (such as About Us and category landing pages) can also be done upon request.

As a content marketing professional for almost 10 years in firms and in-house environments, my experience has been with Capital One and Dotdash Meredith verticals through staffing agencies, fact-checking and editing across finance, lifestyle, wellness, family, and DIY content. I am also a current freelance editor for Curated, a sports gear review company. In so many words, I like to develop content, whether a story or a blog post or a longer social media post. YOUR words also matter to me, and that's why I like to help improve it with topic and persona research-backed content planning and blogging ideas to maximize your target audience, whether readers or customers. 1 — Persona Decks and Idea Lists

What Creative Blog Post Ideas Will Delight Your Audience?

Depending on your industry, you might receive suggestions around product reviews and round-ups based on your niche, such as the “best garden pots to consider” if you have a home and gardening brand. If you’re an indie book reviewer, you might similarly get suggestions around list articles or product reviews yet along the lines of “books to read for the fall.” But you could easily also receive ideas around experiential posts to engage with your readers on a personal level. The blogging ideas are all dependent upon your unique mix of brand, industry, and PERSONA!

So: PLEASE message me with brand info, persona material you might have (mention if you have more than one persona), and your industry (to ensure it’s in my expertise!). This will help me better help you with very relevant content and suggestions.

Which leads us to…

THINK YOU’RE FINALLY READY TO BETTER REACH AND CONNECT WITH YOUR PERSONA?

Talk about it.